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Hi I'm Paula!

I’m a UX/UI Designer based in Brooklyn, NY. With a background in Research Psychology, I incorporate the science of behavior change to inform my design process and build more impactful products.

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Relying on market research and competitive analysis to redesign a furniture e-commerce website
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Using contextual research, user interviews and task analysis to redesign an e-commerce website
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Embedding new features to create a personalized college search experience
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Desktop & Mobile hypothetical platform design for connecting muralists with local businesses
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