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Hi I'm Paula!
I’m a UX/UI Designer based in Brooklyn, NY. With a background in Research Psychology, I incorporate the science of behavior change to inform my design process and build more impactful products.
Relying on market research and competitive analysis to redesign a furniture e-commerce website
Using contextual research, user interviews and task analysis to redesign an e-commerce website
Embedding new features to create a personalized college search experience
Desktop & Mobile hypothetical platform design for connecting muralists with local businesses
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